Oracle Campaign Marketing Director in Salt Lake City, Utah
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. Manages a staff of managers.
As a manager in product marketing, you will be responsible for leading the development of company marketing specifications for specific product(s) or product line(s). Manage marketing activities within the context of the overall corporate plan to meet company objectives. Monitor the development of business plans and business results of e-marketing. Manage lifecycles and product positioning in the market place. Identify customer needs, oversee market research, and monitor the market trends/competitive landscape. Implement and monitor advertising campaigns. Act as a technical advisor for specific product(s). Initiate and foster relationships with development, sales, and other groups to develop new products or enhance functionality of existing product(s) or product line(s). Ensure successful product releases based on corporate priorities.
Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Ability to influence thinking or gain acceptance of others in sensitive situations. Practical internet knowledge. Software business management experience. 7 years technical marketing experience. Previous development experience or developer marketing experience desired. Ability to manage multiple projects and priorities. Successful track record in management. BA/BS degree. MBA preferred.
This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Campaign Marketing Director - N.A. Marketing, HCM Product Marketing
*Position Location: *Telecommuting/Remote from anywhere in the US
Are you looking for a career that will let you work with the brightest minds in the technology industry? Interested in being a part of a global team that's changing the way the world does business? Do you want to make an extensive impact leading initiatives within an elite product marketing team? For over three decades, Oracle has been the center of innovation for the technology industry. We provide the world's most complete, open, and integrated business software and hardware systems, with more than 380,000 customers. This includes 100 of the Fortune 100, as well as companies of various sizes and industries in more than 145 countries around the world. Create the future with us!
In today’s new workplace, HR is at the forefront of leading change—from re-thinking the people strategy based on remote working dynamics, to managing organizational shifts in alignment with business needs. Employees are looking to HR to keep them safe, while delivering new ways to stay engaged and productive. Oracle, a recognized market leader, is the only vendor that provides a comprehensive cloud HCM solution to help organizations address today’s and tomorrow’s challenges. Come join us, and be part of a diverse team where you can enhance your expertise, develop your knowledge; and make a difference in the world!
*The Role *
This is an exciting opportunity to be part of our global Human Capital Management (HCM) Product Marketing team. As a key member of this team, the Senior Campaign Marketing Managerwillbe responsible for the development, execution, and optimization of global integrated campaigns that drive awareness, conversions, and pipeline. Ideally, you’ve worn different marketing hats and have successfully managed multiple marketing programs involving a variety of tactics, channels, and analytics. You thrive on developing ideas for new campaigns, building the framework, and working cross-functionally to manage the execution and optimization to achieve data-driven results.
Responsibilities include but may not be limited to:
Manage cross-functional planning, development, and timely execution of campaigns by using a variety of marketing channels such as website, paid media, email and nurture, video, events, and social
Collaborate across a dynamic ecosystem of global stakeholders including product marketing and demand gen to define and develop integrated campaign strategies and goals
Create campaign briefs that clearly communicate purpose and goals; drive content development, detailed project management, and budget plans
Provide visibility into marketing campaign results, measure campaign effectiveness, and influence future decisions to optimize campaign strategies
Develop compelling content that targets key personas and aligns with our messaging and positioning
Manage marketing budget with accountability for marketing ROI
Preferred skills and experience
9 years demonstrated experience and advanced knowledge of marketing principles and program development
Strong ability to craft compelling, audience relevant messages and stories
Experience in developing integrated (digital and traditional) campaigns and programs
Strong time management skills with commitment to quality, attention to detail, and highly self-motivated
Analytical skills and proven ability to use data to optimize campaign performance
Proven communication skills, both written and verbal
Collaborative team player that performs well in a fast-paced, and ever-changing environment
Bachelor’s degree in integrated marketing communications, digital marketing, marketing or related field.
Title: Campaign Marketing Director
Location: United States
Requisition ID: 2100006N