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Synchrony VP, Digital Measurement and Reporting in DRAPER, Utah

Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences.   Within this agency, our Measurement Team is focused on providing analytics and insights to support data-driven decision making across all channels and customer touchpoints. We are seeking a VP, Digital Measurement and Reporting to serve as the leader of media analytics. This role will own all aspects of digital analytics, audience and platforms, collaborating extensively with paid and unpaid media teams across the enterprise.

This position is currently remote, where you’ll be work from home, but may be required to work in one of our offices in the future or occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events.

We’re proud to offer you flexibility, so candidates will be considered who live near any of Synchrony locations (https://www.synchronycareers.com/about-us#locations) : Chicago, IL, Alpharetta, GA, Altamonte Springs, FL, Bentonville, AR, Boise, ID, Canton, OH, Charlotte, NC, Costa Mesa, CA, Draper, UT, Kettering, OH, Marlborough ,MA, Merriam, KS, New York, NY, Phoenix, AZ, San Francisco, CA or Stamford, CT or St. Paul, MN.

Essential Responsibilities:

  • Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned toenterprise and individual business unitgoals and illustrate campaign effectiveness

  • Serve as subject matter expert on digital analytics and related tools, both internally and externally.

  • Evaluate various attribution modeling techniques, tools,and methodologies including DDA models from Campaign Manager, Google Analytics, Facebook Attribution

  • Manage full analytics andMarTechstack roadmap with the ability to sell in new tools to higher leadership and executive teams for best overall results

  • Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting

  • Define and managefirst partyaudiences that can be shared across partner and client ecosystem (e.g.Google, Facebook,LiveRamp, Salesforce, Segment)

  • Experience managing and working in mobile measurement platforms (e.g.Branch)

  • Plancross channelmeasurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis

  • Design and create data visualizations forenterprisemarketing performance datareporting

  • Strong ability to lead a team and motivate team members to deliver best in class work for the enterprise across analytics

  • Perform other duties and/or special projects as assigned


  • Bachelor’s degree or, in lieu of degree, a high school diploma/GEDand 10+ years of marketing experience

  • A minimum of7years of digitalanalyticsexperience

  • Experience managing, mentoring, and leading a team

  • Deep knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign Manager)

  • Direct experience in attribution modeling

Desired Characteristics:

  • Experience in audience management, segmentation, and analysis

  • Experience in financial industry (e.g. banking, credit cards, lending) experience

  • Built or played key role an in-house media analytics team at a larger organization

  • Working knowledge of other digital analytics platforms/tools such as LiveRamp,Branch, Omniture, CDP’s, audience management, and attribution tools

  • Managed complete MarTech stack for analytics

  • Strong inter-personal skills, with ability to influence across cross-functional teams in a large org

  • Direct experience in building business cases for pilot programs and communicating insights/results to executive leadership and clients

  • Familiarity with agile processes

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 100,000.00 - 200,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 13

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